1) Start High Level
At a high level, what will your website need to do?
* Online business card
* Online marketing brochure with contact capabilities
* Online shop
* Customer relationship management portal
* Internal business communication and documentation network (intranet)
* Online application
* Public service portal
* Directory service
* Database to store content, product information, application data
* Customer feedback and contact capabilities
* Customer surveys
3) Speak To An Internet Consultant
If even the above seems daunting, don’t feel bad, many people struggle with technological concepts, just as many people struggle grasping business accounting, legal issues, marketing and any other important business fundamentals. I have never thought of a website in that way. Gathering information about the customer to fulfill future needs is another task the website performs.
The website is also a customer service representative. The website provides customers with useful tips that help them in their business or personal life.
The diligent website as a salesperson provides customers with information about services and products no matter what time of day or night. Keeping the customer Informed about specials and discounts is another sales task the website performs.
Last but not least, the website promotes the company. It keeps customers informed about other satisfied customers. The website also tells customers about activities the company is involved in.
A bad design equals a bad employee.
